Biz Tips: The Art of Persuasion

Tips for getting your employees to change their behavior.

I recently had an interesting coaching discussion with a client, strategizing about how to begin changing the culture within her organization. She's bright, well-educated and very experienced in her field.

Like many senior executives, she truly wants to succeed. She wants her team to embrace and embody new cultural behaviors and values that are more positive and less prone to failure. She asked for my thoughts on how to begin her initiative and how to ensure people act accordingly.

I started by asking for her thoughts on the best way to achieve her goals. Her response was pretty typical of many leaders. It showed vision, strength and conviction.

The approach she planned to use started with a meeting of her direct managers.

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